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Persuasion

Intro
There is no action without making a decision to act. There is no decision to act without considering the options to act. And there can be no consideration of options without presenting them. Present. Decide. Act.
When we present, we persuade. We want the receiver of our message to agree with it, to affirm it, to say “yes”. Collaboration is working together, acting together. But Germans and Americans persuade differently. Their logics do not fully align. If they do not understand these differences, they will make suboptimal decisions.