Persuasion

Intro

There is no ac­tion with­out mak­ing a de­ci­sion to act. There is no de­ci­sion to act with­out con­sid­er­ing the op­tions to act. And there can be no con­sid­er­a­tion of op­tions with­out pre­sent­ing them. Pre­sent. De­cide. Act.

When we pre­sent, we per­suade. We want the re­ceiver of our mes­sage to agree with it, to af­firm it, to say yes. Col­lab­o­ra­tion is work­ing to­gether, act­ing to­gether.

But Ger­mans and Amer­i­cans per­suade dif­fer­ently. Their log­ics do not fully align. If they do not un­der­stand these dif­fer­ences, they will make sub­op­ti­mal de­ci­sions.

Objectivity • Competence • Systematics • Reality • Inform vs. Sell