photo: Jason Rosewell


Com­mu­ni­ca­tion is the spo­ken and the writ­ten word. Face-to-face. In meet­ings. By tele­phone. In tele­cons. Emails. Writ­ten re­ports. For­mal and in­for­mal pre­sen­ta­tions. Im­por­tant doc­u­ments. Within the com­pany. With sup­pli­ers. And with cus­tomers.

Com­mu­ni­ca­tion is words, the think­ing be­hind them, their form and their spirit. Wait! Ger­mans and Amer­i­cans com­mu­ni­cate dif­fer­ently. If that com­mu­ni­ca­tion does not work, not much else will.

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