“You got it wrong” – Act 6

ACT 6 – The Cost of Cultural Misunderstanding Let us assume that there are, indeed, fundamental differences between the American and the German approaches to the customer-supplier business relationship. And let us assume that the difference illustrated above is one of those differences. High-Level Relationship ManagementYour company has people at high levels managing the most […]

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“You got it wrong” – Act 4

ACT 4 – The customer isn’t king Germans reject any relationship which even hints at a master-slave relationship. As suppliers, vendors, consultants – call them what you want – Germans want first and foremostly to be treated respectfully. Seldom are they willing to sacrifice their self-respect, their self-understanding, doing whatever the customer demands, accepting anything […]

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