“You got it wrong” – Act 6

ACT 6 – The Cost of Cultural Misunderstanding Let us assume that there are, indeed, fundamental differences between the American and the German approaches to the customer-supplier business relationship. And let us assume that the difference illustrated above is one of those differences. High-Level Relationship ManagementYour company has people at high levels managing the most […]

Read More


“You got it wrong” – Act 4

ACT 4 – The customer isn’t king Germans reject any relationship which even hints at a master-slave relationship. As suppliers, vendors, consultants – call them what you want – Germans want first and foremostly to be treated respectfully. Seldom are they willing to sacrifice their self-respect, their self-understanding, doing whatever the customer demands, accepting anything […]

Read More




Interview Quotes – Act 3

Act 3 – The Cost of Cultural Misunderstanding If you work in and across the American and the German business cultures, the quotes above might sound familiar to you. You most likely know that there are fundamental differences between the process philosophies of the two cultures. And that these differences can make cross-Atlantic collaboration difficult, […]

Read More

Interview Quotes – Act 2

Act 2 – American colleague about German processes „Our German colleagues takes their processes a bit too seriously. They always want to talk about our processes, as if the entire success of our technology and our company were dependent on processes. Sure they are important, but more crucial is whether they help us reach our goals. […]

Read More

Interview Quotes – Act 1

Act 1 – German colleague about American processes „The senior management wants us to harmonize our processes cross-Atlantic. We have been working on it already for one year. It is a really big problem. I think sometimes that we and our American colleagues talk about totally different things when we sit down to integrate these […]

Read More